7:30-8:15 a.m. REGISTRATION AND COFFEE

8:15-8:30 a.m.  WELCOME AND INTRODUCTION

Samuel  Troy, Director, USEAC, Atlanta
John  R. McIntyre, Director, GT CIBER

8:30-10:15   Getting Started in Cyberspace:  Reviewing the Fundamentals of E-Commerce

Moderator:  Dr. John McIntyre,  Director, GT CIBER

Dr.  Anindya Datta, Director,  iXL Center for Electronic Commerce, DuPree College of Management,  Georgia Tech

Dr. Fred Riggins,  Professor, Information Technology Management, DuPree College of Management,
Georgia Tech
 

10:15-10:25  Coffee Break

10:25-12:05  Global Marketing and the Web:  Search,  Marketing , and Legal Strategies

Moderator:  Mr. Sam Troy, Director, U.S. Export Assistance Center, Atlanta

Dr. Francis Ulgado, International Marketing, DuPree College of Management, Georgia Tech
"Developing a Web-Based Global Marketing Approach: Do's and Don'ts"

Ms. Amy Shaughnessy,  U.S. Department of Commerce, International Trade Specialist, Washington
"Government Assistance and Data Bases in  Export  Market  Identification"

Ms. Ruth  A. Pagell,  Director, R. W. Woodruff Library Center for Business Information, Emory University
"Using the Web to Develop International Market Analysis"
Powerpoint Slides: "Using the Web to Develop International Market Analysis"(PDF format)
 

Mr.  Richard Keck, Attorney,   Telecoms and E-Commerce Practice,  Troutman Sanders LLP, Atlanta

12:15-1:50  Lunch and  Keynote Presentation

Mr. Michael Ryan, Senior Director, International Revenue Management and E-Commerce, United Parcel Service

2:00-3:15    Practice-Oriented  Panel

Moderator: Mr.  Benjamin C. Bao, IBM Global Education, Smyrna, Georgia

Mr. Victor Olivieri,  Business Development Manager, 3rd Millenium Communications, Decatur, Georgia
Mr. Jerry M. Striplin,  President, International, Navigator Technologies, Inc., Atlanta
Mr. William Madden, III,  Vice President, Global Sales, Dulce Foods, Atlanta
 

3:15-3:25  Closing Remarks

WORKSHOP OBJECTIVES:

* To introduce  the fundamentals of e-commerce and its applications to international trade in goods and services
*To offer  strategic information on how to do international market research on the Internet
*To provide  a deeper  understanding of the strategic, technical, legal,  and marketing fundamentals shaping e-commerce, in particular,  for small business and exporters
*To present  case insights from experienced-based trainers and real world entrepreneurs pioneering the challenges of doing Web-based international business
*To    empower  the international sales, marketing , and customer service functions in the New Digital Economy

WHO SHOULD ATTEND:

*Exporters wanting to learn the new electronic technologies
*Firms desiring to increase international sales through an e-commerce strategic plan
*Information technology professionals  seeking  to be responsive to the exporter community needs
*Trade professionals desiring to sharpen their understanding  of  the Internet and evolving directions of international e-commerce

LOCATION:
 
 

DIRECTIONS:
 
 

PARKING:
 

COST:

Workshop and Luncheon:   $80.00
(includes continental breakfast,  lunch, and conference materials)*

(*an academic rate is available)

FOR MORE INFORMATION

*On registration and program, call GT CIBER at (404)  894  4379 or email:
mark.ballam@mgt.gatech.edu
 

HOW TO REGISTER

Please register no later than January 12, 2000

Complete the attached registration form along with your check (no credit cards) payable to:

Georgia Economic Development Foundation

and mail to:
Georgia Economic Development Foundation
Attn: TRADE
P.O.  Box 1776
Atlanta, Georgia, 30301-1776

Fax Registration:
(404)  651-6505 (send check by mail)
 

REGISTRATION PANEL

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VISIT THE FOLLOWING WEBSITES:

U.S. Export Assistance Center, Atlanta: http://www.ita.doc.gov/uscs/ga/ga.html
GT CIBER:   http://www.ciber.gatech.edu
iXL Center: http://www.cec.gatech.edu/