E-BUSINESS IN THE FRENCH SPEAKING-WORLD:
GLOBAL BUSINESS CHALLENGES--
The "e" Does not Stand for English!
AN EXECUTIVE WORKSHOP
Friday, March 23, 2001
8:00 a.m.-2:00 p.m.
The World Trade Center, Atlanta, Georgia
Organized by
The French-American Chamber of Commerce, Atlanta Chapter
The Georgia Tech Center for International Business Education and Research
The Quebec Trade Office, Atlanta
Co-Sponsored by
Alliance Francaise d'Atlanta
Consulate General of Belgium
Consulate General of Canada
Consulate General of France
Consulate General of Switzerland
Supported by
Conseillers du Commerce Exterieur de la France, Southeast USA
The Consulate General of France
Georgia Tech CIBER
The Quebec Ministry of Industry and Commerce
Location:
The World Trade Center--Atlanta
303 Peachtree St., N.E., Suite 100
Lower level, Downtown Atlanta
Ph: (404) 880-1550
Parking:
SunTrust Plaza Parking Deck
303 Peachtree Center Avenue
Cost:
US$ 85.00
Price incl. continental breakfast, lunch, conference & materials
(special academic rate av.)
To Register:
Space is limited.
Complete the attached registration form.
Mail along with your credit car number or you check payable
to
French-American Chamber of Commerce
Atlanta Chapter
999 Peachtree St., N.E., Suite 2660
Atlanta, Georgia 30309
Fax: (404) 875-9452
Email: faccatl@mindspring.com
(registration only)
For More Registration or Program Information:
or call GT CIBER at (404) 894-4379
mark.ballam@mgt.gatech.edu
Workshop Objectives:
This is the second annual Workshop, an integral part of the
world-wide
celebration of the French-speaking world. Atlanta will host
a week-long series of events Francophonie 2001. A business delegation
from Poitou-Charentes/France and Estrie, Quebec will also be in attendance
at the Workshop.
The Workshop is designed to:
*offer strategic information on the evolving e-business markets in a
differentiated French-speaking world
*present actual corporate cases and models of French, Canadian and U.S.
companies responding to these market opportunities
*provide a deeper understanding of technical, linguistic, cultural and
related issues shaping French language web design and use of the
internet in globalizing the value chain
*foster an exchange of views on cross-cultural differences in transforming
organizations through the internet
*promote match-making among potential partners and establish linkages
Who Should Attend?
*Business firms desiring to develop their global markets through the internet
*Executives wishing to enhance French-speaking world access through e-business
*Information technology professionals seeking to reflect cultural, linguistic,
legal differences in web strategies
*Business development, strategic managers, academics, consultants and government
officials involved in international e-commerce issues
AGENDA:
7:45 am-8:30 Registration and Continental Breakfast
8:20-8:30 Welcome:
Ms. Louise Fortin, International Marketing Manager,
The Quebec Trade Office, Atlanta
Dr. John R. McIntyre, DuPree College of Management, Georgia Tech
Introduction: Hon. Jean-Paul Monchau, Consul General of France
8:30-9:00 Morning Keynote Address
Dr. Michel Audet, Director, Technology Transfer and Innovation, CEFRIO
(Centre francophone d'informatisation des organisations), Montreal, Canada
(http://www.cefrio.qc.ca)
"Francophonie, Cyberspace and e-Business"
9:00-10:15 Panel I: The Internet in the French Speaking
World: Strategic and Policy Issues
Moderator: Mr. Nick Voigt, Director, IXL E-Commerce Center,
DuPree College of Management, Georgia Tech
Dr. Anindya Datta, CEO, Chutney Technologies Inc., Atlanta and Professor,
Information Technology Management, DuPree College of Management, Georgia Tech
http://www.chutneytech.com/
Ms. Francoise Poliquin, Director, Client Services, Montreal,
Hewlett-Packard Ltd., Canada
http://www.hp.ca
Prof. Lionel Lemarchand, Language for Business
and Technology Program, Georgia Tech
http://www.iac.gatech.edu/modlangs/index.html
Dr. Michel Audet
10:15-10:35 Coffee Break
10:35-12:15 Panel II: Practice-Oriented
Panel: Corporate Experience and Approaches
Moderator: Mr. John T. Lyons, President, IBS Corporation, Atlanta
Mr. Luc Faubert, Vice President, Globalization, Alis Technologies, Montreal,
Canada
http://www.alis.com/
Mr. Gene Holcombe, Senior Director, Technical Sales,
Business Objects,
Paris and Atlanta, http://www.businessobjects.com
Mr. Cliff Koutsky, Account Director, Global One,
France Telecom Group, Atlanta, http://www.globalone.com/
Mr. Ramsey Mansour, Director, Electronic Commerce, Global Marketing
& Sales,
UPS, Atlanta
http://www.ups.com
12:30-2:00pm Buffet Luncheon and Keynote Speaker
Me Stephane Letourneau, Esq., Barristers & Solicitors,
Fasken Martineau Dumoulin LLP, Montreal, Canada
www.montreal.fasken.com
""Legal Strategies of a Global Web Presence:
Learning from French Language Jurisdictions"
Introduced by Hon. Alexander Kubli, Consul-General of Switzerland
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