The EU: A TARGET OF INVESTMENT

AN EXECUTIVE WORKSHIP


A unique opportunity for hands-on consultation
Match-Making Service (over 20 confirmed EU businesses attending)
Held on last day of SuperComm

June 7, 2001
The Ritz Carlton Hotel (Downtown)
181 Peachtree Street, NE
Atlanta, Georgia 30303

Format:

The program explores how a U.S.-based business operates locally in the European context. It investigates how a firm enters the market,
overcomes local barriers, and becomes integrated into the local economy.

Objective:

To prepare business firms for the opportunities arising out of the emergence of the European Union as a unified, harmonized regulatory
business and monetary authority.

Audience:

Firms (US or EU), strategic planners, marketing/ops, management, sales, entrepreneurs, tech managers

Registration:

$50 (make check payable to: The European Union Center of the University System of Georgia).
Please respond before June 4, 2001. Full no-show charge. No refunds after June 4th.

Program:

8:00-8:30 Continental Breakfast
8:30-9:30 The European Business Climate
  • Opportunities & Markets
  • US Firms in Europe
    Paul Dacher, Director for Commerical Poligy, US Department of Commerce, Washinton

    • 10:00-12:00 Entry Strategies(panel discussion), Mr.Frank Baial, Globaspeak.com, Moderator
  • Marketing & Information Sources
  • New Business Models
  • Legal & Social Considerations
    Alex Coletti, Scientific Officer, Italian Trade Commission
    Joern Phigalt, CEO, ITM Europe
    Michael Bartolomeu, Senior Vice President, NSE,INC.
    Kenneth Cutshaw, Holland & Knight
    Janice Barlow, International Trade Specialist, US Department of Commerce

    • 12:00-13:30 Lunch and Keynote Address
    Andre Teissier Ducros, President, Gean Overseas

    13:30-15:00 Products and Process in Localization, Dr.John R. McIntyre, Dupree College, GT, Moderator
  • Emerging Rules (accounting for results, taxation & compliance-related standards)
    Michael Economou, PriceWaterhouseCoopers, Chicago
  • International Strategic Alliances
    Patrick Dickson, Dupree College of Management, Georgia Tech
  • The New Economy
    William Melson, IXL
  • Harmonizing Technical Standards & CE Mark
    James Kolka, President, Kolka Associates

    • 13:30-17:00 One-on-One Counseling and Match-Making

    Organizers and Sponsors:

    European Union Center of the University System of Georgia
    Georgia Tech Center for International Business Education and Research, Dupree College of Management
    Globalspeak.com,Inc.
    International Buyers Exchange (IBEX)
    PriceWaterhouseCoopers