Business Education and Emerging Market Economies
Perspectives and Best Practices
edited by
Ilan Alon,
Rollins
College,
Winter
Park, Florida.
John R. McIntyre, Georgia Tech, Atlanta,
Business Education in
Emerging Market Economies discusses the impact of business
education on emerging markets and explores curricular innovation, pedagogical
approaches, and strategic alliances in the context of industrializing economies.
Emerging markets consist of eighty percent of the world's population and some
75% of its trade growth in the foreseeable future according to the U.S. Department
of Commerce. The potential economic growth of emerging markets has prompted
a need to understand the dynamics of these markets, their business institutions,
and their educational systems. Many universities in the
The pressures of globalization and the recent economic reforms
that swept across emerging economies have had a positive impact on the demand
for business education and business knowledge from the developed and industrialized
countries. As a result, many methods were developed to transfer know-how
from the developed markets including learning through imitation, using western
style pedagogical approaches, attending universities in industrialized countries,
learning through experience and practice, and using information technology.
Aside from chapters on the aforementioned topics, this book also provides
country- and region-specific insight into
Ilan Alon is Associate Professor of International Business at the Crummer Graduate School of Business, Rollins College, the only AACSB business school in Florida ranked in the top 50 of Forbes magazine. He is the author, editor, and co-editor of seven books relating to international business, including: Chinese Economic Transition and International Marketing Strategy (Praeger, 2003) and The Internationalization of US Franchising Systems (Garland, 1999).
John R. McIntyre is the founding Director of the Georgia Tech Center for International Business Education and Research (CIBER), a national center of excellence for the Southeastern US region, and a professor of international business management with joint appointments in the College of Management and the Sam Nunn School of International Affairs, Georgia Institute of Technology, Atlanta, Georgia. He received his graduate education at McGill, Strasbourg and Northeastern Universities, obtaining his Ph.D. at the University of Georgia. Prior to joining Georgia Tech in September l98l, he was Research Associate for International Management at the Dean Rusk Center.
2004/ 358 PP./ HARDCOVER/ ISBN 01-4020-8071-9/ List Price: $100.00
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