WHAT IS THE WTC INTERNATIONAL BUSINESS ACADEMY PROGRAM?

It is a certificate program for Georgia-based International Executives, and a strategic alliance among educational, private and public organizations to help Atlanta businesses compete internationally.

PROGRAM BEGINS:
March 11, 2005, meeting every Friday, excluding March 25, ending May 6, 2005.

Agenda - March 11, 2005

Josette Gauthier, President, Azion
"IBA program overview and participant introductions"

Costas G. Alexandrides, Ph. D., Professor Emeritus, Georgia State University
"Welcome and history of the International Business Academy"

Judy Quick, instructor, part-time Institute of International Business, Georgia State University, strategic management consultant
“The Global Business Environment and YOU”
"International business strategy development"
"Globalization and the global business environment"
"Strategies for international development and growth"
"Assessing your company’s readiness to go international"

Lunch speaker – Mr. Axel Leblois, Executive Director of International Centers for the Training of Local Authorities/Atlanta and Special Senior Fellow of United Nations Institute for Training and Research
"International training and the role of CIFAL"

WHAT ARE THE BENEFITS?

Acquire practical skills in doing business in different cultures, customs, legal systems and political arenas. You will determine your company readiness to go global, learn how to prepare an international marketing and sales plan, acquire tools for selling in global markets and learn how to develop a worldwide network of support.

WHO SHOULD TAKE THIS COURSE?

This course is for business people who want to increase sales and profits internationally.

PROGRAM DESIGN:

Participants meet every Friday from 8:30 am to 1:30 pm (lunch included) for eight weeks at the Atlanta World Trade Center. The curriculum is long on practice and short on theory. The primary objective is to enable the participants to develop and execute an effective international business plan. The program is a mix of class presentations and discussions, case studies, role plays, exercises to experience selling internationally, negotiating and methods for developing new business. Guest experts provide guidance in understanding the international business environment and functional areas of global business.

Whether you are interested in exploring new international markets or sourcing new international investment opportunities, this program will enhance your business acumen in the global marketplace.

WHAT DOES THE TRAINING COVER?

• International business environment; cultural, economic, political, legal
• Conducting your company assessment, profile and readiness to grow internationally
• International marketing, market entry strategies for global growth
• Organizing and managing an international workforce
• Basics of import and export selling and counter trade.
• Logistics, global supply chain management and use of technology
• Partnerships, alliances, joint ventures and foreign direct investment
• Cross-cultural management and negotiations
• International business practices and business ethics
• International financing, accounting, risk management, security and insurance

PROGRAM OBJECTIVES:

• Develop and execute your own effective international business plan.
• Acquire tools and techniques for successful international marketing and sales.
• Gain skills to organize and manage an international work force effectively.
• Develop a network of support service providers and alliances.
• Learn from top international business faculty from Georgia Tech and GSU and professional executive experts from local multinational companies.

BEYOND INTERNATIONAL BUSINESS 101 - A ROAD MAP FOR SUCCESS

Participants who successfully complete the program earn a Certificate of Completion jointly issued by the Georgia Tech Center for International Business Education & Research (GT CIBER) , College of Management, Georgia Tech, conjointly with the Institute of International Business of the J. Mack Robinson College of Business of Georgia State University.

REGISTRATION:

Registration fee is $595.00 for WTC members and $795.00 for non-members (includes 8 sessions, books and other materials). Program begins Mar. 11, 2005, meeting every Fri. excluding Mar. 25, ending May 6, 2005.

MAKE CHECK PAYABLE TO:

THE WORLD TRADE CENTER, ATLANTA

MAIL TO:
SunTrust Plaza
303 Peachtree Street N.E., Lower Lobby
Suite 100
Atlanta GA 30308

FOR MORE INFORMATION, PLEASE CALL OR EMAIL:

Josette Gauthier, WTC-IBA Program Director at (404) 386-8783 or e-mail jgauthier@N0SPAM.azion.biz

Patrick Tonui, WTC International Services Director at (404) 880-1562 or e-mail patrick@N0SPAM.wtcatlanta.com

REGISTRATION FORM:

Please complete and submit the online registration form.

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