An Executive Workshop On China's Business Practices and Environment

Creating Opportunities for US Firms in the World's Fastest Growing Economy

Thursday, November 6, 2003, 8:30 a.m.-2:00 p.m

Venue: Huang Executive Education Center, Room 316, 800 West Peachtree Street, N.W., Atlanta, Georgia

Organized By: The Georgia Tech Center for International Business Education & Research (GT CIBER), DuPree College of Management
In Collaboration With: The China Research Center, Atlanta, Georgia; The Crummer Graduate School of Business, Rollins College, Winter Park, Florida; The University of Florida Warrington College of Business Administration CIBER
Sponsored By: The Hong Kong Economic and Trade Office, The National Association of Chinese-Americans - Atlanta Chapter


Download the brochure

With a forecast growth rate of 8% of GDP for 2003 and a surge in foreign investment, China is the world's boom economy.  The opportunities for U.S. firms lie in multiple sectors.   China can be a difficult and complicated country in which to do business. This timely, concentrated Workshop put you on the inside track to a  successful venture in the world's largest and most challenging market.

Objectives:

*Identify fast changing economic and business trends in a post-WTO China

*Consider entry and marketing approaches in the China market

*Understand the unique aspects of Chinese business practices and culture

*Learn about Georgia-China's business relations and the Georgia China Future Committee

*Interact with some of the best informed experts in the Southeast region

*Apply lessons learned to your organization's operations and plans in China

Who Should Attend?

This unique  morning executive workshop is designed to provide an intensive business briefing supplemented by interactive learning.  Designed for business decision-makers; planners; export, marketing, offshore sourcing and operations; top professionals; corporate counsels; consultants, and academics focused on China.

Agenda

7:30-8:20 Registration and Continental Breakfast

8:20-8:30 Welcome and Overview

Dr. John R. McIntyre,  Executive Director, Georgia Tech CIBER

8:30-9:00 "Assessing the  New Chinese Market Economy:  Privatization, Direct Investment, Currency Prospects"

Prof. Penelope B. Prime,  Director,  China Research Center (www.chinacenter.net), Dept. of Economics & Finance
Coles College of Business, Kennesaw State University

9:00-9:45 "Managing the Chinese Organization:  Business Culture Problems and Strategic Opportunities" 

Prof.  Ilan Alon,  Crummer Graduate Business School, Rollins College;  author, Chinese Culture, Organizational Behavior, and International Business Management

9:45-10:30 "Marketing in China During Times of Economic Transition: Best Practices and Cross-Industry Analysis"

Prof.  Ilan Alon,  Crummer Graduate Business School, Rollins College; author, Chinese Economic Transition and International Marketing Strategy* (*book available with conference package)

10:30-10:45 Break

10:45-11:15 "Chinese Culture in the Market Economy:  Strategies for Handling Stalemates"

Prof.  Elinore L. Fresh,  Chinese Language and Culture,  University of Florida, Gainesville, FL

11:15-11:45 "Negotiating Contracts with Chinese Companies:  Practical and Legal Issues in the New Post-WTO Order"

Ms. Gunaming Fang,  Attorney at Law,   Arnall Golden Gregory LLP, Atlanta, Georgia

11:45-12:15 "Case Study:  Motorola in China:  The Case of the Tianjin Cellular Phone Accessory Factory"

Ms.  Anne Fuller, CEO,  Priority Perspective, Inc.,  Louisville, Kentucky

12:25-2:00  Keynote Luncheon

"The Georgia China Future Committee and Georgia Senate Resolution 225:  Opportunities for Georgia Firms in the China Market"
Georgia Tech  Executive Hotel,  Conference Room 6, 800 Spring Street, N.W.
Mr.  C. Kelly Bissell,  Senior Manager,  Deloitte  & Touche LLP


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Registration

Executive Workshop: CHINA'S BUSINESS PRACTICES AND ENVIRONMENT: CREATING OPPORTUNITIES FOR U.S. FIRMS IN THE WORLD'S FASTEST GROWING ECONOMY

Thursday,  November 6, 2003

______Will attend the Executive Workshop   and  Keynote luncheon

______Will Attend the Keynote  luncheon only

NAME

TITLE

COMPANY 

ADDRESS

CITY

STATE                                               ZIP

Ph:                                                      Email:

Please enclose a check made payable to Georgia Tech  CIBER

Workshop, Book, and Keynote luncheon:  $95.00

(acad. rate av.)

Keynote luncheon only:  $28.00

Number of attendees:

Total Amount Enclosed:

Mail or fax this registration form  to:

Georgia Tech CIBER

Attn:  Mark J. Ballam

800 W. Peachtree NW,

Atlanta, GA 30332-0520

Fax:  404  385 2240, Ph:  404 894.4379

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Workshop Material:  Includes workshop material and a book

Chinese Economic Trasnsition and International Marketing Strategy  (Praeger, 2003)

Parking and directions:

Available in parking deck at Spring Street, parking deck next to Georgia Tech Hotel,      for a fee  (next to conference and luncheon site)

Driving South on I-75/85 into Atlanta
Take Exit 249D (North Avenue). At the top of the exit ramp, turn right onto North Avenue. Turn right onto Techwood Drive (the first light) and continue on Techwood to Fifth Street (second traffic light) and make a right.

Driving North on I-75/85 into Atlanta
Take Exit 249D (Spring Street/West Peachtree). At the top of the exit ramp, proceed through the first intersection (Spring Street). At the next intersection (West Peachtree), turn left. Continue on West Peachtree for approximately one block and turn left on North Avenue. Cross over the interstate. Turn right onto Techwood Drive and continue on Techwood to Fifth Street (second traffic light) and make a right.

PARKING

A parking garage offering hourly and daily parking rates is available for visitors.

Location:  map available at  http://www.gatech.edu/technology-square/map.php

More Information:

Contact:  Mr. Mark Ballam, GT CIBER,  mark.ballam@dupree.gatech.edu, ph: 404 894 4379

Fax: 404-894-6635