Polish-American Chamber of Commerce

A Business Development Workshop: Trade with the New Eastern European EU Countries*

August 27, 2003

Venue: Wardlaw Center, Georgia Institute of Technology, 177 North Ave., Atlanta

Agenda:

7:30-8:00 Registration, Continental Breakfast, and Networking

8:00 Welcome and Introduction
Brian Murphy and Katja Weber (Co-Directors of the EU Center)

8:15-9:30 Market Opportunities
Moderator: John McIntyre, Director, Georgia Tech Center for International Business Education & Research
Hungary: Jerry Striplin, President, SGi International
Czech Republic: Jacobus Boers, President,  JFBoers & Associates
Poland: Witold Zabinski, President, Polish-American Chamber of Commerce & Managing Principal, Corporate Strategies International
Baltic Countries: Sean Timmons, International Trade Specialist on Central & Eastern Europe, US Department of Commerce

9:30-9:45 Break

9:45-10:45 Entry Strategies
Jerry Striplin and Jacobus Boers

Information Sources: How to determine a country’s product and service readiness
Marketing: An outline of key marketing and sales considerations
New Business Models: Identification of support, delivery, legal and operational issues
Strategic Alliances: Selection and management
Legal and Social Considerations

10:45-11:00 Coffee Break and Networking Opportunity

11:00-12:00 PANEL Q&A
Moderator: Jacobus Boers
Partners: Jerry Striplin, Witold Zabinski, George Novak, Honorary Consul General of the Czech Republic, Sean Timmons

12:15 Keynote Luncheon
George W. Handy, Director International Action Commissions of US-EU-Poland Action Committee, Center for Strategy and International Studies, Retired General US Army


Registration:
$45 for the program; and $70 for program & luncheon. The registration form can be downloaded from the website of the EU Center at www.eu-center.org.

All registration fees are non-refundable. Payments may be made in cash, check or money order. Sorry, no credit cards are accepted. Make checks payable to “EU Center.” Please send the registration form and payment to:

The European Union Center
Sam Nunn School of International Affairs,
Georgia Institute of Technology,
Atlanta, GA 30332-0610

Respond before August 25, 2003.


*First workshop in a series of three on the new EU member states in Eastern and Central Europe. The series will take place over the next 6 months. Watch for the announcements.