THE GEORGIA TECH CENTER FOR INTERNATIONAL BUSINESS EDUCATION AND RESEARCH (GT CIBER)

AND

THE ALLIANCE FRANCAISE D'ATLANTA

ARE PLEASED TO PRESENT A SPECIAL LECTURE/DEBATE ON

"AU CONTRAIRE! FIGURING OUT THE FRENCH"

Lectures by Authors Gilles Asselin and Ruth Mastron

Followed by Book Signing and Reception


VENUE: ATLANTA INTERNATIONAL SCHOOL
2890 North Fulton Drive, Atlanta

(between Pharr and Peachtree Rd)

TUESDAY, MARCH 19, 7:00 P.M.


For more information:  404 894 4379

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Gilles Asselin is president and founder of SoCoCo Intercultural Incorporated. His international business experience includes France, Africa and the United States. In addition to being a French Certified Public Accountant and audit manager, he spent three years in French-Speaking Africa, working for the French Government in Cameroon, and then conducting an organizational development assignment in the Congo. He specializes in international business relations and has since been designing and teaching training programs for employees of global companies.

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Ruth Mastron is vice-president of SoCoCo Intercultural. She first developed her intercultural skills while studying and working in England and France. She moved back to the United States and started designing and teaching corporate French language and culture programs. In addition, prior to joining SoCoCo Intercultural, she has held various positions within American subsidiaries of foreign companies and became the liaison for their overseas international operations department. More recently, she worked in the legal department of Thomson Software Products, a unit of Paris-based Thomson CSF, in San Diego.

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Topic/Approach: Based on their recent book Au Contraire! Figuring Out the French, Gilles Asselin and Ruth Mastron will provide an overview of cultural differences between France and the US, which affect social relations and professional behaviors. From education to management styles, from politics to the importance of work, from expectations for meetings to teambuilding practices, they will address issues and offer practical advice on areas that are essential for mutual understanding and successful business relations between the two countries.